Ad prototypes using most recent ideas and technology methods
Various data viz and infographics
Highlights the latest photography from each section of nytimes.com. Also includes latest trends from Twitter.
United Airlines feature USA Team for Olympics in New York Times' paid post environment.
Node Maze prototype for Travel section in New York Times. Each floating node will lead user to corresponding article in Travel section.
Parallax scrolling ad that animates each graphic element according to the amount it has been scrolled.
Four sides of ad unit rotate by using keyboard arrows to show different content on each side.
Rolling over a product image will display zoomed in version.
Using virtual 3D body technology from BioDigital Human, Puma introduces a new way to look at how bodies of well known soccer players function while at action.
Created an ad where user can scroll through timeline of recipes from New York Times Cooking site.
Pitches for TD Ameritrade in Sochi Winter Olympics 2014 theme.
Word Cloud and Popularity display of news
Surrounding Session for H&M is a prototype where users can match clothing products as they read through different articles.
Built for touch screen display, Visual Explorer highlights the latest articles and photographs from each section of nytimes.com. It also includes latest trends from NYT Twitter.
Various Data visualizations created at different companies
Goldman Sachs and nytimes.com collaborated on creating an Interactive Guide to Capital Markets for paid post environment on nytimes.com.
An ad prototype where user sees another content beneath when rolling over interaction erases away top content.
Spark platform for Delta where upon clicking on a pencil ad it will lead user to another NYT page with half page banner with a list of selected real time trending NYT articles.
Find out about W hotel worldwide using Google's rubik cube technology.
Drink-erator inspired by a Drink-erator by nytimes.com.
Superbowl game where more voted team wins. User votes on a team by clicking on a helmet icon. Real time status of votes will be shown in percentages.
A pitch project for Adobe Creative Cloud where two interaction ideas for physical space and online paid post environment were presented. Adobe's own campaign "I Am the New Creative" was used as main theme for the pitch.
A pitch for Best Buy using product quiz concept where comparison between number of similar consumer products is questioned.
Using leaflet.js technology a branding image can be zoomed in to actual print size to view products in details. Company's twitter and youtube feeds are displayed in bottom section of ad unit as well.
Ad unit for TMC displays favorite movies from each decade through interaction on timeline.
Prototypes are interactive prototypes either in physical and online form created on my own during graduate school or professional years.
"bellagio" is an interactive screen art where user can see their own real-life faces on fountain water of Bellagio through web camera.
This project plans to provide more convenience to online foundation makeup buyers by introducing physical interaction in the form of face color scanner.
Presented an idea called "NIght Shadows" where each dancer on dance floor experiences changing of his or her own shadow into something they have perhaps dreamed of becoming subconsciously
User obtains all color hex codes being used simply by typing in site URL.
A kiosk product prototype where user can scan in an airplane ticket to obtain tourist information on destination including weather, events, hotels, tourist attractions, and history.
The history of each building in NYC is revealed through 3D interaction.
Online / Mobile work involves both ad agency and in-house work.
They consist of ad campaigns, site layouts, mobile apps, iPad apps, ad banners, and emails.
Worked visuals on Cartier's paid post landing page. Created and built a mobile ad prototype in Flite for Louis Vuitton.
Paid Post Native advertisements for NYT
Redesigned Campbell's Nutrition & Wellness website as well as their ad banners.
Pitch campaign idea and design for Pepsi where user can mix up their own drinks in vending machine and share it on facebook or download an app.
Redesigned headers for Panadol site.
Created visuals for Pandora and Jordan Opportunity Fund in iPad app environment
Created visual design for pur facebook app pages featuring Earth Day 2011.
Nascar's facebook campaign for Ritz.
Various promotional banner ads
Created various site layouts and email designs
Film / Animation consist of video work, flash and gif animations, and illustrations
Print work consist of branding, brochures, posters, and presentations
ABOUT me
joora song
Multimedia Artist
New York, NY
My present professional goal is to position myself as a multimedia artist who creates inspiring and innovative digital or physical art by interweaving fantastic concepts, visual aesthetics, and the most effective technology.
As per work experience, I have trained myself to find creative solutions in smart and efficient way by working as a designer / illustrator for more than a decade. While working at ad agencies, I have worked with clients including Pepsico, Conagra Foods, Campbell's, Proctor & Gamble, and GlaxoSmithKline, providing them with fitting creative solutions.
My education includes BFA in Illustration at Parsons School of Design where my visual aesthetics were elevated, and a Masters in Professional Studies degree in Interactive Telecommunication Program at NYU Tisch School of the Arts where I gained a new knowledge of current art technology. I'm familiar with the most recent Adobe Creative Suite and and had introductory classes in web programming languages including HTML, CSS, Javascript, and Ajax. While at NYU, I was also introduced to Processing, Physical computing, and interactive art technology as well as interactive and modern art concepts.
Various data visualizations and infographics
BMW
Concept 1: Old newspaper is peeled away by electric power to reveal BMW's new i3 electric car.
Concept 2: User plays NYT cross word puzzle on topic of environmental issue and more he/she gives wrong answers more cloudy background in ad gets.
Built for touch screen display, Visual Explorer highlights the latest articles and photographs from each section of nytimes.com. It also includes latest trends from NYT Twitter.
Explore W hotels worldwide using Google's Chrome Cube Lab technology
Another location based concept ad for Google and Delta Airlines
New york times book review
Users choose up to six words to describe each of top 10 NYT Best Seller books
node maze
This ad prototype is made for United Airlines where each node circle represents an article from NYT Travel section.
United airline paid post
United Airlines features USA Team in Sochi Winter Olympics for New York Times' paid post.
goldman sachs paid post
Goldman Sachs and nytimes.com collaborated on creating an Interactive Guide to Capital Markets for paid post.
parallax inline ad
Parallax scrolling ad that animates each graphic element according to the amount it has been scrolled.
unveil ad
An ad prototype where user sees another content beneath when rolling over interaction erases away top content.
rotating pillar ad
Four sides of ad unit rotate by using keyboard arrows to show different content on each side
spark ad
Spark platform for Delta where upon clicking on a pencil ad it will lead user to another NYT page with half page banner with a list of selected real time trending NYT articles.
Product Zoom
Product Zoom prototype where rollover interaction on smaller image will animate zoomed in version of image on the right side.
biodigital for puma
Using virtual 3D body technology from BioDigital Human, Puma introduces a new way to look at how bodies of well known soccer players function while at action.
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drink-erator
Drink-erator inspired by a Drink-erator by nytimes.com
recipe timeline
Created an ad where user can scroll through timeline of recipes from New York Times Cooking site.
sochi olympics pitch
Pitch for TD Ameritrade using Sochi Winter Olympics 2014 event
superbowl game
Pitches for TD Ameritrade using Sochi Winter Olympics 2014 event
nyse twitter ipo & news cloud
Pitches for TD Ameritrade using Sochi Winter Olympics 2014 event
Social Cheer concept is where size of images correspond to number of user interactions or popularity of each image .
Surrounding Session
Surrounding Session for H&M is a prototype where users can match clothing products as they read through different articles.
adobe creative cloud
A pitch project for Adobe Creative Cloud where two interaction ideas for physical space and online paid post environment were presented. Adobe's own campaign "I Am the New Creative" was used as main theme for the pitch.
vox
Ad unit for TMC displays favorite movies from each decade through interaction on timeline.
tallia
Using leaflet.js technology, size of an actual print ad can be viewed online by zooming in.
Best Buy Product Quiz
A pitch for Best Buy using product quiz concept where comparison between number of similar consumer products is questioned.
history of nyc buildings
3-D model of NYC buildings can be zoomed in and can be viewed in 360 degrees. Users learn about history of each building meanwhile.
Bellagio
"Bellagio" is an interactive screen art where user can see their own real-life faces on fountain water of Bellagio through web camera.
Hex Colors
User obtains all color hex codes being used simply by typing in site URL.
Your True Color
This project provides more convenience to online foundation makeup buyers by introducing physical interaction in the form of face color scanner.
Explorer Kiosk
A kiosk product prototype where user can scan in an airplane ticket to obtain tourist information on destination including weather, events, hotels, tourist attractions, and history.
NIght Shadows
"NIght Shadows" is a prototype idea where each dancer on dance floor experiences changing of his or her own shadow into something they didn't expect.
Mobile SITE & ad
Worked visuals on Cartier's paid post landing page.
Created and built a mobile ad prototype in Flite for Louis Vuitton.
Mobile site for Cartier's native advertisement
Responsive mobile site for Sotheby's paid post
Mobile ad prototype for Louis Vuitton’s Travel products.
Live demo only works on mobile due to swipe gestures.
Each products displayed matches the timing in video in this expanding video ad unit.
Shoppable expandable ad in mobile site. Built in Flite.
BuyChance:
an app that enables users to buy garments or any objects they happen to see in real life by a snap of picture
Paid Posts
Native advertisements for NYT
pur
Created visual design for pur facebook app pages featuring Earth Day 2011.
pepsi
Pitch campaign idea and design for Pepsi where user can mix up their own drinks in vending machine and share it on facebook or download an app.
ritz
Pitch campaign idea and design for Pepsi where user can mix up their own drinks in vending machine and share it on facebook or download an app.
Panadol
Redesigned headers for Panadol site
iPad app
iPad app design and banners ads
Campbell's Nutrition & Wellness
Redesigned Campbell's Nutrition & Wellness website as well as their ad banners.
UI & Wireframes & emails
UI, Wireframes, and email designs
film
Group projects created during grad school years
"Sunshine Pickles" is a short video film about relationships.
animations
Animations were created in Adobe AfterEffects and Flash using collage of magazines photos, my drawings and paintings.
A modern version of Aesop's fable “Hare with Many Friends".
Five street musicians with different musical instruments meet together from different corners of NYC and happily play together until something unexpected happens...
A random unfortunate thing that happened at cafe in Paris.
Stop motion animation with everyday school objects.
illustrations
Illustrations done while in college or for freelance work.
print ads
Various print work including postes, magazine ads, and brochures.
branding
Various logo and corporate identity designs
